What is Internet Marketing?

Yes you should know about the concept and scope
of Internet Marketing. Most of the company
web site that is all in the world
marketing on the Internet, the website is only part
smaller than in the virtual world of marketing.
Many companies in Indonesia, including the fact
capable and have the budget to do that, but
what a pity they are not competent to do
that, but they are trying to reach the world online
ONLY with the traditional method of marketing.
In addition a web site in all BUKANLAH
Internet marketing, it is only the smallest of the PI.
According to Lennart Svanberg, President of the World
Association of Internet Marketers, the more
the company will 'go the Internet', and will not have
companies do not 'go the internet' when they do not want to
extinct (even though this is not a guarantee if they do not
know the power of marketing strategies in the world
online).
Consider the concept of the traditional marketing,
Market Segmentation. Market Segmentation a method ...
to identify a group of consumers, in a
the broader market, which has the characteristics and
similar needs.
Well, now with meledaknya growth of the Internet,
The world is and we can be a market that is,
a group of consumers do can be found online.
To be able to identify new market segments this
require that you identify and implement
various strategies and new techniques as
of the conventional marketing strategies.
What is Internet Marketing (PI)? How this
actually different from the concept of marketing
traditional?
Some of them include planning strategies,
analysis of the situation, kastemer analysis, market development
and products, positioning, I also 5P different, the determination of the
price, promotion and distribution of products online.
But indeed, many of the principles, techniques, and
PI's tactics stems from the traditional marketing strategy
but I differ with the implementation.
So that your campaign and your internet business successfully, you
must recognize the concept of conventional marketing strategies,
DO NOT like the perpetrators of most of the Internet business
of them are IT people do not understand all the
so that the traditional concept of marketing is also menyulut
keambrukan from the most pure dotcom business.
In addition to the increase in this new dimension that has been
integrates into the business landscape, especially the Internet,
it is marketing messages through media ads
Internet classified type of campaign, a campaign based
testimonials on the website, marketing your site through search,
marketing and purchasing-based pay-per-click, viral
marketing, affiliate marketing, marketing URLs, email
marketing, online press releases.
Many 'khan lingkupnya space!
Thus, it should be included to PI
in part of the Marketing Mix of each company.
Or its core is defined as the Internet Marketing
... A combination of traditional marketing principles and methods
interactive marketing practices to meet
needs of kastemer.com.
Therefore, the traditional marketing professionals need to
get additional training to be able to meet
and understand the needs of kastemer.com for
e-marketers to become a proficient. NOT because they
IT people, they will automatically have the Internet.
Source of information and education at this time in the field
Internet marketing in Indonesia, you can
I menjumpainya in http://www.bjoconsulting.com
specialize in the marketing world, electronic and internet
mobile.
Therefore it is suggested that companies in the
Indonesian also emphasized the need to do marketing
This one, at least ideally, should have the marketing staff
I dedicated specifically to online consumers despite
they also must disinergikan between online and off.
Must also be that the PI must dilakuan by
marketing people do understand the traditional marketing
also, so is not done by people from
IT departments do not understand the marketing world
common.
Most IT people are not operational and energy
marketing is the marketing strategy in command.
So the e-Marketer must mengomandani experts
technology and graphics, because they do not know menahu
even the concept of traditional marketing principles apalagi
online marketing you are in it, because
they only see the side of the technology are not on the
how to use the technology for business and
marketing and promotions to meet the needs of
kastemer.com and generate profits.
Because it's time you know the marketing team
and learn more about Internet Marketing for
amalgamated with the company's entire Marketing Mix
where you work.